• Product Manager

    Location IN-Ankleshwar Gujarat
    Marketing & Communication
  • Overview

    Guardian Glass, a major business unit of Guardian Industries, is one of the world’s largest manufacturers of float, coated and fabricated glass products. At its 25 float plants around the globe, Guardian Glass produces high performance glass for use in exterior (both commercial and residential) and interior architectural applications, as well as transportation and technical products. Guardian glass can be found in homes, offices, cars and some of the world’s most iconic architectural landmarks. The Guardian Glass Science & Technology Center continuously works to create new glass products and solutions using the most advanced technology to help customers see what’s possible™. Visit for more information.




    Guardian Industries, a global company headquartered in Auburn Hills, Michigan, employs around 17,000 people and operates facilities throughout North America, Europe, South America, Africa, the Middle East and Asia. Guardian’s diverse group of companies are involved in the manufacture of high-performance float, coated and fabricated glass products; the manufacture of high-quality chrome-plated and painted plastic components for the automotive and commercial truck industries; and the distribution of specialty building products. Guardian’s vision is to create value for customers and society through constant innovation using fewer resources. Guardian is a wholly owned subsidiary of Koch Industries, Inc. Visit for more information.




    Product Strategy & Development

    • Identifies opportunities for new products and services based upon market research, the region’s PoV, understanding of market needs, competitive trends and customer feedback
    • Owns the region’s new product development process by providing or coordinating all necessary inputs during stage gate process
    • Engages Science & Technology to coordinate and drive new product development activities that support Regional market strategies
    • Establishes initial selling price for new products and works with Sales to ensure the region’s pricing strategy is consistent and delivers the highest value


    • Responsible for developing and refining customer segmentation based upon buying behavior and needs for each level of customers in our various value chains
    • Understands segment trends, competitive landscape and legislative trends. Synthesizes this information to improve and/or develop new products
    • Assesses and sets priorities for profitability improvement projects.
    • Identifies and communicates prioritized list of opportunities for improving product line VCM, including product rationalization, product enhancements, cost reduction or price modifications
    • Use sales forecasting and strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends. Implement a customer value proposition model based on market/customer segmentation.
    • Analyzing and defining the marketing strategy for GGL Products and selecting market segments or sub-segments to target. Develop a deeper market understanding of our market sub-segments.

    Content Management & Value Proposition

    • Leads the development of unique value propositions for al target customer segments. Defines the overall offer (product, service, information, etc.) necessary to deliver each value proposition
    • Communicate, develop and train the sales team/customers on selling tools that includes Guardian Analytics, marketing collateral, sales presentations.
    • The messaging and value proposition system are created by product marketing and then used by the creative team and field teams
    • Create a customer feedback mechanism to communicate customer insights (service, product, pricing, etc.) to the organization
    • Customer satisfaction survey - Conduct customer interviews across our value chain and identify trends and unmet needs.

    Regulatory Marketing

    • Participate with Authorities like BIS, NBC, ECBC to develop Codes.
    • Work with GRIHA, IGBC, USGBC to promote coated glass use in Green Buildings.
    • Work Closely with associations like GSI, CCPS, AIGMF to promote usage of Glass.


    • Interact closely with regional , sales, operations, customers, plant and functional leaders to ensure customer requirements are being met.
    • Part of the Marketing Team.
    • Provide the necessary leadership and direction to integrate continuous improvement in all areas of the Marketing.
    • Drive innovation and continuous improvement in the Marketing function and process.
    • Resolve customer complaints/issues (internal and external); using them as an opportunity to understand the true root cause and develop a plan to resolve the root cause.




    • Bachelor’s degree in Engineering, Master’s degree in Business Management- Marketing preferred
    • Minimum experience of 5 years in Marketing Field.
    • Strong interpersonal communication skills, with demonstrated ability to create partnerships, and resolve conflict between work teams.
    • Strong computer, Writing and analytical skills.
    • Must thoroughly understand all critical aspects of Marketing, Sales and operations and be able to work effectively with team members and outside firms.

    What do we have to offer?

    Guardian companies are committed to offer a competitive compensation package and an opportunity for you to maximize your potential. We pride ourselves in promoting career opportunities in an open environment, which encourages individual development and gives you opportunities to expand your knowledge and work as part of a global team. We offer a unique professional experience in a culture based on integrity, compliance and value creation. If you are interested in finding out more about our culture, please visit us on our website:



    If you have been looking for an environment where people are valued, entrepreneurial spirit is boundless and opportunities for success are based on merit, and if you want to add value to your company, then Guardian Industries may be the place for you.


    We offer competitive compensation and a wide variety of benefits including health/dental/life insurance, prescription coverage, STD and optional LTD, paid vacation and holidays, and a 401 (k) with a $1 for $1 match up to 7%. For more information visit us at   Guardian Industries is an Equal Opportunity Employer.  


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